Hey,
I'm Nicolas


CREATIVE DIRECTOR

Hi !

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NAME: Nicolas Barlier
POSITION: Creative Director
LOCATION: Shanghai

Meet Nicolas, a French Creative Director based in Shanghai.

With a decade of international experience anchored in China, he's shaped impactful brand narratives for the local market, across APAC, and globally for names like Polestar, Vaseline, Realme, Riot Games, Burberry, and Bottega Veneta.

Nicolas blends sharp strategy with compelling storytelling, adding a passion for weaving in innovative tech to create genuinely engaging experiences. He's not just about ideas, though; his work delivers real results, like driving a major market share turnaround for Vaseline and sparking viral success for realme (180M+ views!).

He thrives on creative challenges and excels at leading diverse, multicultural teams. He has extensive experience coordinating complex projects, working closely with partners and vendors across the globe to ensure smooth coordination and success across cultures.

Nicolas always uses an audience-first approach to find that unique brand edge and craft campaigns across digital, social, and experiential platforms that truly connect.

Fluent in English and French, with conversational Chinese.

Explore his work to see this vision in action.

WORK

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Leading Agency, CHina

Polestar

Dragon's Blessing

Arc'teryx

The Worry Freee ZOne

VASELINE - Pro derma

I Rise We rise

Chivas Regal

Clash de
Cartier K11

Cartier

warmth
of togetherness

Loro piana

realme c75
UInbreakable
Unskippable

realme

idioms of love

Burberry

Duo

Hermès

Love is a gift
from nature

Loro piana

Curry Sphere

under armour - Curry brand

Moxy Universe, Play Beyond

Marriott - Moxy hotel

Wander In Wonder

Bottega Veneta

True music

Ballantine's

2022 Lunar New Year

League of Legends

Creative City

3d - Motion

Good good

Starbucks

brainstorming . . .

Escape reality

Coffee mix