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NAME: Nicolas Barlier
POSITION: Creative Director
LOCATION: Shanghai
Meet Nicolas, a French Creative Director based in Shanghai.
With a decade of international experience anchored in China, he's shaped impactful brand narratives for the local market, across APAC, and globally for names like Polestar, Vaseline, Realme, Riot Games, Burberry, and Bottega Veneta.
Nicolas blends sharp strategy with compelling storytelling, adding a passion for weaving in innovative tech to create genuinely engaging experiences. He's not just about ideas, though; his work delivers real results, like driving a major market share turnaround for Vaseline and sparking viral success for realme (180M+ views!).
He thrives on creative challenges and excels at leading diverse, multicultural teams. He has extensive experience coordinating complex projects, working closely with partners and vendors across the globe to ensure smooth coordination and success across cultures.
Nicolas always uses an audience-first approach to find that unique brand edge and craft campaigns across digital, social, and experiential platforms that truly connect.
Fluent in English and French, with conversational Chinese.
Explore his work to see this vision in action.
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During my career, I had the chance to work with great clients from different industries, here are some of them.




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