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CLIENT: Chivas Regal
AGENCY: Media.Monks
ROLE: Creative Group Head
Chivas Regal wanted to create a story to promote their newly launched "I Rise We Rise" branding and Chivas Regal XII bottle design in China, using Bai Jing Ting as brand ambassador. We built the story around Bai Jing Ting's life, passions, hustles, and the inspirations and learnings he got from it.
All of these show how he Rise to be the celebrity he is today.
After that, we showed how while rising, he started to bring more and more people with him, leading to a group rise dynamic.
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The whole film focused on brand messaging.
While the authentic story around Bai Jing Ting focused on the "I Rise, We Rise" content. The visual design represented each brand's values and branding elements. From lighting to clothes, set design, and post-production, each detail has been thought about to convey Chivas Regal's universe.
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Each Key Visual represents one part of the concept.
"I Rise" with Bai Jing Ting solo Key Visual and "We Rise" with Bai Jing Ting and other influencers together.
For the Key Visuals, we used a very branded design promoting the new "I Rise, We Rise" line with other branding elements to create a highly recognizable brand Key Visual for Chivas Regal.
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