Logos design options
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First route featuring street style inspired modern logos to appeal to young audiences.
Second route featuring modern, indulgent, and warm logos.
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CLIENT: Starbucks
AGENCY: Tomorrow
ROLE: Art Director
Starbucks needed to launch its new line of green and plant-based products in China while targeting a young audience.
We created Good Good, a new sub-brand under Starbucks, representing their Plant-based and eco-friendly products in a young and appealing way using streetwear brand codes while avoiding any organic and green cliche.
In this project, I was in charge of creating the Good Good brand identity, I worked on logos and wrappers design.
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First route featuring street style inspired modern logos to appeal to young audiences.
Second route featuring modern, indulgent, and warm logos.
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We designed wrappers following the two routes options. Modern, cool street style and modern indulgent, delicious.
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