User Journey
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Storytelling Introduction
Immersive AR Experience
Unlock Wechat Stickers
Share with Friends
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CLIENT: Bottega Veneta
AGENCY: Monks
ROLE: Creative Director
Modern city life often disconnects us from the wonders of nature. For its Summer 2024 show, Bottega Veneta created a runway odyssey designed to inspire this reconnection. Our idea was to extend this journey to everyone. We created Wander in Wonders, a digital experience at the crossroads of urban reality and natural imagination, inviting people to explore, dream, and reconnect with the world around them mixed with Bottega Veneta's wonders.
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The experience was brought to life as an elegant AR journey within a WeChat mini-program. Using their phone's camera, users could merge their real-world environment with a layer of imagination, discovering and interacting with a collection of beautifully rendered animals in their own space. This fusion of reality and fantasy created a personal, dream-like odyssey for every user to wander in.
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Storytelling Introduction
Immersive AR Experience
Unlock Wechat Stickers
Share with Friends
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To spread the wonders on WeChat platforms, we created a collection of collectible animated stickers featuring the animals discovered during the wandering.
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